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Conference room.

senior associate at Hickok Cole, the architecture
firm responsible for the interior design of the new
headquarters. Rohr, senior manager on the project,
explained that during the early planning stages
his design team worked closely with the building
architects in eliminating one floor from the original
11-story concept in order to increase ceiling heights
on all floors—especially on the top entertaining level
where the heights exceed ten feet. The interior design
team also worked with the building architects to
eliminate structural columns on the tenth floor to take
full advantage of the sweeping Washington views.
“Their former offices were pretty traditional, with
a layout of lots of enclosed private offices and meeting
spaces,” said Rohr of NAB’s previous Dupont Circle
space. “When we first presented our more open plan, Another conference room, this one featuring Washington-themed artworks.
it took some executives time to embrace it. It was a big A visitor arriving on the tenth floor of the main
change for them.” But the Hickok Cole team persevered reception area is immediately greeted by evocations of
and “in the end those same people who were the most both the broadcast industry’s pioneering past and its
skeptical became the most enthusiastic champions of digital future. Behind the reception desk is a large-
the open plan,” Rohr reported. format transparent video wall that (thanks to some

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